How can I help?

UX Strategy

01 — Defining and implementing UX Strategy

I have a proven record of working with the business and the team to create effective and measurable UX Strategies that lead to customer-driven product roadmaps.

02 — Setting up UX Design functions

Defining ways of working, getting the right tools on board and robust hiring processes based on competencies that work for you.

03 — Design thinking and facilitation

Everything is better when you collaborate. I use Design Thinking techniques to collaborate with key stakeholders and increase engagement across the business whilst focusing on clear and effective outcomes.

04 — Leadership and Mentoring

I’m an empathetic leader that encourages and supports new talent. I use OKRs to align the team’s aspirations with business needs.

05 — Building inclusive teams

I focus on competencies-based interviews and removing unconscious bias to enhance team cultures and build diverse teams.

Portfolio Preview

  • Service Designer - Turn2us

  • Building High-Performing Teams - Design Leadership

  • Service Design - Deskless Pick-Up

  • UX Strategy and Product Design - Adora Health

  • BBC - Terrific Scientific - UX Designer

  • BBC Sport - UX Design & Research

View portfolio

Need more hands-on support?

I can also help with delivering end-to-end services.

User-centric delivery

01 — Inclusive Design Strategy

I work closely with you to develop an inclusive design strategy that aligns with your organisation's values and goals. Through a combination of research, stakeholder engagement, and co-creation workshops, I uncover insights and define a strategic roadmap for inclusive service design.

02 — User Research and Empathy Mapping

Understanding the unique needs and experiences of under-represented women is at the core of my approach. I conduct in-depth user research, leveraging empathy mapping techniques to gain valuable insights into their challenges, aspirations, and pain points. This deep understanding informs the development of inclusive service solutions.

03 — Journey Mapping and Co-creation

I facilitate collaborative sessions, bringing together diverse stakeholders to map out the customer journey and identify areas for improvement. By involving your customers in the co-creation process, I ensure that their voices are heard, and their perspectives shape the design of inclusive services.

04 — Prototyping and Testing

I create rapid prototypes to visualise and test service concepts, iterating based on feedback and user insights. This iterative approach allows me to refine the design, ensuring that the final service solution is user-centric, inclusive, and aligned with the needs and expectations of your customers.

05 — Implementation and Evaluation

I will support you throughout the implementation phase, providing guidance and expertise to bring the inclusive service design to life. I assist with change management, training, and monitoring the impact of the implemented solutions, ensuring that they effectively address the needs of your customers and drive positive outcomes.

Every organisation is unique, and I tailor my services to meet your specific needs and goals. By collaborating with me, you can drive meaningful change, enhance the experiences of under-represented women, and foster a culture of inclusion within your organisation.